Jewish Federation of L.A.’s Billboard Marketing campaign to Struggle Antisemitism
TMZ.com
The Jewish Federation of L.A. is combating antisemitism with billboards everywhere in the metropolis … and the org.’s CCO believes it will probably assist thwart the proliferation of hate.
Rob Goldenberg joined us on “TMZ Dwell,” telling us all about his org.’s new marketing campaign — specializing in concord and love, whereas seeking to shut down hate towards Jewish individuals.
He underscores the negativity’s ramped up lately, and believes now’s the time to deliver positivity into the equation.
FYI — the Federation’s billboards use historical Jewish texts as inspirational messages … and with L.A. having the 2nd largest Jewish inhabitants exterior of Israel, they’ve partnered with Outfront Media to unfold the phrase.
As you realize, hate speech has drastically elevated after Kanye West sparked a ton of controversy, doubling down many instances about his unfavorable ideas in the direction of the Jewish group … whereas Kyrie Irving bought slammed for tweeting a couple of controversial movie known as “Hebrews to Negroes: Wake Up Black America!”
